What it unlocks
- Orders — Amazon order volume and revenue feed the Sales surface and unified order reporting.
- Listings & offers — catalog state, buy-box, and offer data that power Amazon Health checks.
- Inventory — stock availability for stockout-risk signals.
- Sales & Traffic — sessions, page views, and conversion by ASIN for the audit’s conversion checks.
- Search Query Performance (SQP) — weekly query-level demand data where available.
Connecting
Amazon Seller connects via SP-API OAuth under Settings → Integrations, separately from Amazon Ads (they are two different Amazon authorizations). Authorize per-brand, for the Seller Central account and marketplaces your brand sells in.Where data flows
- Amazon → cockpit: orders, listings, offers, inventory, and Sales & Traffic sync on schedules into the warehouse mirror. Recent detail is kept hot; long-range trends are rolled up.
- Cockpit → Amazon: approved listing changes (e.g. backend keyword or image fixes proposed by the audit) write back through SP-API on your approval.
Relationship to Amazon Ads
You’ll typically connect both: Ads for campaign performance and ROAS, Seller for the orders and catalog the audit grades against. The Amazon Health surface combines them.Connect Amazon Seller
Open Settings → Integrations.