A short glossary. Every page in these docs uses these terms the same way.Documentation Index
Fetch the complete documentation index at: https://docs.meshpilot.app/llms.txt
Use this file to discover all available pages before exploring further.
Operator
Operator
The human using Mesh Pilot. A marketer, head of growth, or agency lead. You’re an operator.
Brand
Brand
A D2C account under management — typically one Shopify store, one HubSpot pipeline, or one outbound ICP. A single operator can run multiple brands inside one workspace.
Agent
Agent
One of six specialist marketing executors: Ads, Sales, Social, Creative, Voice, and SEO. Agents draft moves; they never execute money moves without your approval. Agents are attribution metadata — they show up as “From: <agent>” badges on proposals, never as nav destinations.
Proposal
Proposal
An agent-drafted action awaiting your decision. Examples: pause an underperforming ad set, send a follow-up email, publish a scheduled post. Every proposal lives in the Inbox until you act.
Approval
Approval
Your accept, edit, or reject decision on a proposal. Approvals are the cockpit’s load-bearing primitive. When you approve, the orchestration engine writes the change back to the source-of-truth tool (Meta, Shopify, HubSpot, etc.).
Loop
Loop
A cross-agent flow. Example: an Ads anomaly triggers a Creative refresh proposal, which when approved drafts a Social variant. Loops are how multiple agents collaborate on one operator intent.
Autonomy threshold
Autonomy threshold
A per-action-type rule that lets an agent auto-fire after N consecutive operator approvals under a daily cap. You set thresholds in Settings. Anything risky stays gated behind explicit approval.
Brain
Brain
The learning layer. Each agent emits observations as it works. When a pattern is corroborated across multiple brands, the brain promotes it into anonymized cross-brand wisdom that every agent can recall. Patterns never contain brand-identifying data.
Memory
Memory
Brand-scoped or operator-scoped facts. “Our ROAS target is 3x.” “Discontinue the GoodGut SKU.” Once saved, every agent on that brand reads memory before asking you a question that’s already been answered.
Workspace
Workspace
The billing container. One workspace per customer; many brands inside; many operator seats. Brands are the main expansion lever as you grow.
Mesh Pilot does not replace your tools. HubSpot stays the source of truth for deals, Shopify for orders, Meta for ad state. We orchestrate flows across them and mirror enough state inside the cockpit that you never have to leave to verify what just happened.