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Documentation Index

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The Creative agent doesn’t try to out-quality the specialist creative tools. It orchestrates them. It reads signals from the rest of the cockpit (what’s fatiguing in Ads, what’s resonating in Social, what audiences are emerging) and queues asset work against tools like HeyGen for video and image generators for stills.

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What it does

The Creative agent runs a small library of brand templates plus a set of generation pipelines. When a signal warrants a refresh — creative fatigue on a paid ad set, a new audience segment to test, a top hook that begs a variant — it drafts a brief, calls the specialist tool, and queues the output for your review.

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What it proposes

  • Hook variants — short copy variants tuned to a campaign objective and brand voice.
  • Image / video assets — drafted via HeyGen or image generators, branded against your asset library.
  • Asset refresh — wholesale rotation of fatigued ad-set creative.
  • Creative briefs — when an asset requires a human creator, drafts a brief so you can hand it off cleanly.

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What you approve

Every generated asset hits the Inbox before it joins your asset library. Once an asset is in the library, the Ads or Social agent can use it; before that, it doesn’t exist to the rest of the cockpit.

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What the Brain learns

Hook shapes that converted, video lengths that held attention, brand-voice signals that you accepted vs edited, and generation-tool selection (which tool worked best for which kind of asset).
Video and image generation are metered per plan. See Pricing → Usage limits for current pool sizes.

Open the Creative surface

See your asset library.