What it checks
The audit runs a catalog of deterministic checks across your connected Amazon data, including:- Buy-box — are you actually winning the buy-box on your own listings?
- Image coverage — do listings have enough/right images?
- Conversion (CVR) — are sessions converting, or is traffic leaking?
- Backend keywords — are search-term fields complete and non-duplicated?
- …and a growing set of catalog, offer, and advertising checks.
How findings reach you
- Health surface — the full list of open findings for a brand, with severity and evidence.
- Inbox — actionable findings arrive as proposals with a rationale block: what was found, the evidence (e.g. “buy-box won 41% of the last 7 days”), and the recommended fix.
- Decisions feed learning — approving or rejecting a finding records your verdict; duplicate/again-and-again findings are de-duplicated so you’re not nagged.
Requirements
Amazon Health draws on both Amazon connections:- Amazon Ads for advertising-side checks.
- Amazon Seller (SP-API) for listings, offers, inventory, and Sales & Traffic.
Open Amazon Health
See open findings for your brand.