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Connecting Amazon Ads brings Sponsored Products performance into the cockpit: campaigns, spend, sales, ROAS, clicks, and impressions per marketplace. It powers the Ads surface for Amazon and the Amazon Health audit.

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What it unlocks

  • Amazon campaign performance — cost, sales (1/7/14/30-day), ROAS, clicks, impressions, purchases per campaign and day.
  • Amazon Health audit — deterministic checks (buy-box, image coverage, conversion, backend keywords, and more) surfacing proposals into your Inbox. See Amazon Health.
  • Meta → Amazon attribution — pairs upper-funnel Meta spend with Amazon sales lift. See Attribution.

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Connecting

Amazon Ads connects through Login with Amazon (LWA) OAuth under Settings → Integrations. You authorize per-brand.
Connect the Amazon account that manages the marketplaces your brand actually advertises in. If you log into the wrong regional account, Mesh Pilot will find no matching ad profiles and ingest zero campaigns. The cockpit shows which marketplaces (e.g. IN, AE, US) the connected account exposes.

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Regions & marketplaces

Amazon Ads is region-sharded — the API has separate hosts for North America, Europe, and Far East. When you connect, pick the region your ad account advertises in:
  • North America — US, CA, MX, BR
  • Europe — UK, DE, FR, ES, IT, NL, SE, PL, TR, KSA, UAE, India, Egypt
  • Far East — Japan, Australia, Singapore
Picking the region routes you to the correct Amazon consent portal. A brand advertising in India + UAE is in the Europe region — choose Europe and log into the account that owns the IN/AE ad profiles. If you connect an account that has no ad profiles in the region you picked, Mesh Pilot flags a region mismatch after connect (e.g. “you chose Europe but this account only exposes US/CA/MX”) so you can reconnect with the right account — rather than silently ingesting zero campaigns.

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Where data flows

  • Amazon → cockpit: campaign performance synced on a schedule into the warehouse mirror, kept fresh for the Ads surface and audits.
  • Cockpit → Amazon: approved write actions (where supported) go back through the Advertising API on your approval.

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Token lifetime

Amazon LWA refresh tokens are exchanged for short-lived access tokens automatically. If a token is revoked or the wrong account is connected, the Amazon card in Settings → Integrations shows Needs reconnect — reconnect with the correct regional account.

Connect Amazon Ads

Open Settings → Integrations.