> ## Documentation Index > Fetch the complete documentation index at: https://docs.meshpilot.app/llms.txt > Use this file to discover all available pages before exploring further. # Meta Ads > Facebook and Instagram ad accounts — the Ads agent's primary surface. Meta Ads is the primary surface for the Ads agent. Connecting Meta unlocks campaign-level visibility, anomaly detection, creative refresh, and budget-pacing proposals across Facebook and Instagram. ## What it unlocks * **Full Ads surface** for the connected account — spend, revenue, ROAS, campaigns, ad sets, ads, frequency, audience signals. * **Ads-agent proposals** — pause underperforming ad sets, scale winners, refresh fatiguing creative, investigate spend anomalies. * **The Ads-anomaly loop** — an unusual spend or ROAS swing kicks off a cross-agent investigation that may spawn Creative-refresh and Social-preview proposals. ## Scopes requested Meta connects through standard Facebook OAuth. Mesh Pilot requests the scopes needed to read ad-account state and act on it: * `ads_read` — read your campaigns, ad sets, ads, and insights. * `ads_management` — write changes you approve (pause, scale, creative updates). * `business_management` — manage assets within the Business Manager that owns the ad account. You authorize per-brand. One brand → one Meta ad account in v1. ## Where data flows * **Meta → cockpit:** ad-account state on an hourly poll (sometimes faster on anomaly triggers). Cached for fast surface rendering. * **Cockpit → Meta:** only on your approval. Every approved Inbox action writes back through the Graph API and Meta is the canonical record of the change. ## Token lifetime Meta uses short-lived (1 hour) tokens that get exchanged for long-lived (60 day) tokens at connect time. The cockpit refreshes them before expiry automatically. If a refresh fails, you'll see a "Needs reconnect" badge on the Meta card in Settings → Integrations. Open Settings → Integrations.