> ## Documentation Index
> Fetch the complete documentation index at: https://docs.meshpilot.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Ads

> The Ads work surface — how the domain is performing and what the agent is doing about it.

The Ads surface is where you inspect or steer paid-media execution across every connected ad platform (Meta, Google, TikTok, Amazon).

It is not a parallel Ads Manager. It mirrors enough state to answer the operator's question and act; for full campaign authoring, the cockpit links out to the source tool.

## The KPI strip

<CardGroup cols={3}>
  <Card title="Spend" icon="dollar-sign" />

  <Card title="Revenue" icon="trending-up" />

  <Card title="ROAS / MER" icon="percent" />

  <Card title="Active campaigns" icon="play" />

  <Card title="Pending ad actions" icon="bell" />
</CardGroup>

## Secondary modules

* **Spend by platform** — how your budget split across Meta / Google / TikTok / Amazon.
* **Recent Ads-agent actions** — what the agent proposed, what you approved, what auto-fired under autonomy.
* **Campaign performance table** — sortable by spend, ROAS, CTR, frequency. Every row has an **Open in Meta Ads Manager** (or Google Ads, etc.) link-out.

## How the Ads agent uses this surface

The Ads agent polls your connected accounts hourly, looks for spend/ROAS anomalies, creative fatigue, audience drift, and budget mismatches against your stated targets, and drafts proposals into the Inbox. The Ads surface lets you watch the data the agent is acting on without leaving the cockpit.

<Note>
  The Ads agent is the deepest-built surface today. The other Work surfaces are at varying depths of build-out — see the per-agent pages in **Agents** for current scope.
</Note>

## Related Amazon surfaces

Paid media on Amazon has two companion surfaces:

<CardGroup cols={2}>
  <Card title="Amazon Health" icon="stethoscope" href="/cockpit/amazon-health">
    Continuous audit of listings + advertising, surfaced as fixable findings.
  </Card>

  <Card title="Attribution" icon="git-merge" href="/cockpit/attribution">
    How much of your Amazon sales your Meta spend actually drove.
  </Card>
</CardGroup>

<Card title="Open Ads" icon="arrow-right" href="https://meshpilot.app/dashboard/ads">
  See your paid-media surface.
</Card>